Comedian Tracy Morgan Asks, “Where’s My Knicks Game?” in New Ad for Sports Fans
Spectrum today unveiled The Spectrum App Store, an innovative digital marketplace where Spectrum TV customers can activate, manage, and upgrade the streaming apps included with their Spectrum TV plans.
Spectrum customers without a traditional TV package can also manage and purchase streaming apps à la carte.
Easily accessible on the My Spectrum App and on Spectrum.net, the Spectrum App Store represents a major evolution in the Company’s Seamless Entertainment experience, which delivers the most popular streaming services in addition to live TV at no additional cost to subscribers.
“Our new Spectrum App Store delivers what our customers want most – real savings with consumer choice and a simpler way to enjoy the up to $125 per month worth of streaming apps that our Seamless Entertainment experience provides,” said Rich DiGeronimo, President, Product & Technology, Spectrum.
“At the same time, we’re also creating new opportunities for our programming partners to reach more households and connect with our large base of non-video customers. In today’s fragmented video landscape, Spectrum is combining value, choice, and convenience, creating an experience that benefits both our customers and our partners.”
Spectrum launched The Spectrum App Store at an event in New York City that brought together leading voices across media and technology and culminated in a conversation between Chris Winfrey, President & CEO of Charter Communications, Kristin Dolan, CEO of AMC Networks, and Jimmy Pitaro, Chairman of ESPN.
The leaders explored how Spectrum has evolved its content partnerships to embrace Seamless Entertainment and include popular streaming apps, like AMC+ and ESPN’s new ESPN Unlimited.
Spectrum’s Seamless Experience Combines Live TV With Biggest Streaming Apps
Spectrum TV customers with eligible video plans* can use The Spectrum App Store to add the ad-supported apps at no extra cost and upgrade to commercial-free streaming by paying only the retail price difference. Disney+ Hulu Bundle, ESPN Unlimited, HBO Max Basic with Ads, Paramount+ Essential, Peacock Premium with Ads, AMC+ with Ads, ViX Premium with Ads, Tennis Channel, and FOX One are all available for authentication, for purchase, and for upgrades to commercial-free editions, with more apps, including discovery+ with Ads and BET+, coming soon.
Spectrum non-video customers can add these apps to their Spectrum account through The Spectrum App Store. In 2026, simplified activation and the ability to purchase streaming apps will also become available directly on the Xumo Stream Box, Spectrum’s primary all-in-one way to watch TV.
Tracy Morgan Delivers the Laughs – and the Game – in Hilarious New Ad
Spectrum today also debuted its “Where’s My Knicks Game?” ad starring New York Knicks super fan and comedian Tracy Morgan alongside former NBA All-Star John Starks. The ad dramatizes – in classic Tracy Morgan fashion, of course – the challenges sports fans face finding their teams on TV, and how Spectrum is helping simplify the process.
The ad, set to run in New York, promotes the new Xumo feature launching this month that will make it easy for customers to find their favorite teams and discover whether the games are exclusively available via streaming, a Regional Sports Network (RSN) such as MSG Network for the Knicks, a national sports channel, an App, or a broadcast TV station.
Spectrum’s Fiber-Powered Network Helps Amazon With High-Speed Connectivity
Spectrum and Amazon also recently entered into a new B2B partnership that allows secure auto-connection to the Spectrum Mobile Network for Amazon’s enterprise connectivity use cases, with WiFi to optimize network options and reliability. This service applies to a wide range of connectivity deployments, where using WiFi to securely route data to the cloud can reduce costs, improve performance, and extend reach for Amazon.
These advancements are made possible with Spectrum’s fiber-powered network and industry-leading reliability and speed, which deliver the fastest and most reliable Internet, and its Mobile service, which offers the fastest wireless speeds. In early 2026, Spectrum will launch Spectrum WiFi Complete, a tri-band Advanced WiFi 7 router that integrates 5G cellular and a battery backup to keep customers seamlessly connected during outages.
By combining the strength of its fiber-powered network with cutting-edge solutions, Spectrum is unlocking technologies today to help shape the innovations that will define the unlimited possibilities of tomorrow.
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Categorized:Knicks WegENT Blog